Having an online business can help you grow your business. As it offers significant opportunities, is relatively inexpensive, and offers a seamless experience to its customers.
Doesn’t matter if you are a self-employed florist or willing to start a flower business, you must consider the creation of an on-demand flower delivery app from a reputed company offering top-notch flower delivery app development services for years. The reason being the ROI is quite high compared to its offline counterpart. When everything is being sold online then why can’t, flowers?
You are aware of it or not. The global floriculture market is likely to grow at a CAGR of around 6.7% over the period of 2020 to 2029. It will be calculated at around USD 80.5bn by 2029. Alone in the US, around $1.83 billion is spent annually on cut flowers that make it the top consumer in the world.
Around 80% of the total consumed flowers in the US are imported from other countries.
With these statistics, you must get an idea of how vast the flower market is and you can earn a good share out of it if you go for an on-demand flower delivery business. Brands like Ferns n Petals (FNP), FlowerAura, and Bouqs Co. have already proved their mettle in the global market and are enjoying a huge market share of $350 million, $16 million, and $59.2 million respectively.
After divulging these interesting facts about the flower industry, it would be better to shift your focus again to why having a flower delivery app is important for a florist.
First of all, we will shed light on the problems a flower business owner or florist experiences if they do business traditionally or offline.
Challenges occur while doing offline flower business
These are a few of the challenges offline flower shop owners or florists experience. Have a look.
1. Inventory & Infrastructure
When doing flower business offline, the business owner has to pay rent and needs to manage an inventory on a daily basis. The infrastructural cost is comparatively higher than the ROI.
On the other hand, the online setup of flower businesses refrains business owners from investing in maintaining a regular inventory. That simply translates into cost-cutting and increased profit margin.
2. Seasonal Sales
The flower business can be understood as a seasonal business. Since people buy flowers for their special person or loved ones on special days and events like Mother’s Day, Valentine’s Day, or birthdays. On the uneventful days, you can simply consider the negligible sales that turn into lesser profits.
On the contrary, the online setup of a flower business provides the leniency of reducing investment costs as there is no need of setting up a shop daily and decorating with flowers.
3. Geographical Boundaries
With the offline flower shop, your business presence gets limited to a geographical area which simply means a limited customer base, fewer sales, and less profit.
Whereas the online flower shop provides increased visibility and presence for your business on the global front. That simply means a vast audience base including customers from all over the world, more sales and profit as compared to lower investment cost.
After knowing the challenges of an offline flower business owner experience. Now let’s understand the benefits of developing an on-demand flower delivery app.
Benefits of On-Demand Flower Delivery App Development
In this digital world, every individual prefers to buy online whether a product or service since it’s way more convenient than purchasing anything conventionally. And this is the major factor behind the success of online businesses in this era. In order to attract an audience to your platform you just need to adhere to some marketing tactics that will automatically turn out beneficial if you already have a dedicated app solution for your online business.
If not, you should hire flower delivery app development services from a trusted mobile app development company to build an on-demand app for your business and leverage the benefits written below.
1. Global Presence
An app solution provides a global presence to your business. It means customers from across the world can access your service anytime anywhere. That simply translates into an improved customer base and increased sales.
2. Customer Convenience
With an app solution, the customer does not need to hit the retail shop or store to purchase the desired items. If the flower business is considered, the app users can select flowers or bouquets of their choice and get them delivered to their loved ones’ doorsteps. This is what the major convenience an on-demand app solution offers to its users.
3. Customer Base and Data
When people make purchases of flowers through your app and share their feedback or arrangement on social media, the visibility of your business automatically increases and attracts more customers to build a huge customer base. Also, thanks to app solutions, you can get data from a large number of audiences and use it as insights for better marketing of your business. If your application enables ordering and delivery of preferred products to their doorstep in just a few clicks, they will surely get back to your app.
4. Cost Reduction
A business app simply reduces the cost of investment whether in inventory or infrastructure management. Since, whenever an order is placed it can simply be fulfilled either from the comfort of the home or shop. It does not demand the maintenance of a large inventory.
You can earn money through your app, apart from the induced sales of flowers & bouquets. These are some other ways a mobile app can be monetized. You can charge commissions from registered florists on your app. Get paid for placing ads for other businesses on your app or via a feature.
By going through the blog, you must have known why it is necessary to have a flower delivery app for a florist. Whether it’s the challenges that occur with the offline flower business or the benefits an on-demand flower delivery app solution offers to the florist. You must have understood the importance of an on-demand flower delivery app for florists.
Therefore, if you are not having one, you should consult a prominent flower delivery app development company offering flower delivery app development services for years. Thorough market research can help you find the right technology partner for your on-demand flower delivery app solution. Hope, this blog helps you understand the importance of flower delivery apps for a florist or flower business in this mobile dominating world.