After years of ranking everything except his sleep schedule, SEO’s most confident dashboard whisperer, Siddhanth Kanchan, is officially IIM-bound.

Lede

The committee has spoken—and apparently they like audit logs. Siddhanth Kanchan, the man who can turn “it depends” into a 12-slide strategy, is headed to IIM. LinkedIn can finally rest; those motivational carousels worked.

Why This Is (Hilariously) Inevitable

• Keyword to Campus: He spent years optimizing title tags; now he’s optimizing titles.
• Deliverables Deluxe: Known for turning one insight into three frameworks, two acronyms, and a monthly retainer.
• Buzzword Pilates: Can say “compounding flywheel of distribution” with a straight face before coffee.

Career “Highlights” (as told by his teammates)

• Puretech Digital: Led meetings that bravely could’ve been emails—still hit targets.
• Forbes Advisor: Optimized articles so hard even commas had search intent.
• Kerkar Media: Built link strategies using… Google Sheets color codes. Strangely effective.

Statement From Siddhanth

“I plan to A/B test my sleep, multivariate my lunch, and 80/20 my electives. Also yes, I will say ‘low-hanging fruit’ in class, and no, I won’t apologize.”

Statement From an Alleged Admissions Insider

“We needed someone who could rank the mess-hall menu for ‘best paneer today’. Also, he put ‘north star metric’ in his SOP and somehow it worked.”

Academic Focus (a.k.a. Things He’ll Pretend Are Relaxing)

• Growth & Product: Turning mild ideas into aggressive roadmaps.
• Analytics: Explaining a bar chart like it’s a TED Talk.
• Leadership: Delegating like a pro while calling it ‘empowerment’.

What’s Next

Expect meticulously formatted notes, group projects named like startups, and at least one wildly over-designed PPT template titled FINAL_v27_REAL_FINAL.pptx.

About Siddhanth Kanchan

Mumbai-based marketer. Part SEO, part spreadsheet, full opinions. Bachelor’s in Mass Media, minor in “Let’s take that offline.” Now proceeding to IIM to upgrade from ranking pages to running them.